Senior Marketing Manager EMEA

As our Senior Marketing Manager EMEA you will lead and manage all­ demand generation and corporate marketing activities in the region
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Do you want to work with a market-leading solution, front-line technology and team-up with driven, dedicated and skilled people?  

inRiver is a highly ambitious global company with great growth in the SaaS industry. At inRiver, you are guided by our values and work in an entrepreneurial atmosphere. You team up with amazingly talented people where our strong High Five culture provides a collaborative platform supporting our globally growing organization.  

About the job

In this role you will be responsible for integrated marketing planning and execution in our core regions in EMEA. You will own the regional marketing strategy and be accountable for the respective contribution to drive business in EMEA. Reporting directly to the CMO you will work closely with the regional and global marketing, sales, partner and service departments.

  • Develop and execute the regional marketing strategy, ensuring it is aligned with the global marketing strategy as well as the regional sales strategy
  • Adapt global marketing programs to local needs and own execution together with the regional Demand Generation Manager and Event Manager
  • Develop and execute regional marketing programs to drive pipeline growth in EMEA for new business and installed customer base
  • Drive and manage regional Partner Marketing activities
  • Manage regional PR in alignment with Global Communications
  • Continuously align with global Marketing team whilst collaborating closely with regional Sales, Partner and Services teams
  • Determine and manage the regional marketing budget
  • Design and execute regional, multi-channel demand generation activities to generate MQLs and Opportunities
  • Analyze customer research, current market conditions and competitor information
  • Increase optimization of marketing programs through the development and execution of on-going testing and analysis
  • Closely collaborates with corporate and regional Marketing, Sales, Partner Management and Services team to drive local business


Qualifications

  • 7+ years of marketing management experience 
  • 7+ years of demand generation experience 
  • International experience required
  • Experience in B2B IT industry, especially SaaS technologies 
  • Ability to drive collaboration in cross-functional teams
  • Successfully managed complex projects and demonstrate an ability to cope with change
  • Experience in defining and managing budgets
  • Experience in defining and monitoring relevant Marketing KPIs to support the management of demand generation activities
  • Ability to write short copy such as emails, landing page copy or social media posts which are in line with the corporate guidelines for branding and messaging
  • Advanced presentation skills
  • Excellent command of business English
  • BA in Marketing or equivalent education

We would love it if you have

  • Ability to demonstrate an entrepreneurial mindset and successfully initiate business-driving projects
  • Enjoys working in international environments and identifies potential synergies across different regions
  • German language skills

Our core values mean everything to us

  • We act responsibly
  • We have fun 
  • We take action
  • We simplify
  • We are trustworthy

- No one of us is as smart as all of us!

If you like what you see – you might well be our next inRivierian We look forward to hearing from you! 

 

Or, know someone who would be a perfect fit? Let them know!

Malmö

Södra Tullgatan 4
211 40 Malmö Directions sales@inriver.com +46 40 97 38 80 View page

Goal-oriented, hardworking, dedicated, and good fun.

Our global team of inRiverians is a dedicated team of professionals where each individual contributes to the strength of our company. We all work toward our common goal of bringing a truly extraordinary PIM solution to the market. Together, as a team, we create global SaaS solutions that are both agile and smart. 
Want to join our fast-growing, global team? 

Already working at inRiver?

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