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Manager Demand Generation

Do you want to work with a market-leading solution, front-line technology and team-up with driven, dedicated and skilled people?  

inRiver is a highly ambitious, global company with 70% growth in the software industry. At inRiver, you are guided by our values and work in an entrepreneurial atmosphere. You team up with amazingly talented people where our strong High Five culture provides a collaborative platform supporting our globally growing organization.  

We invest in your professional growth and with us you develop your skills playing a crucial part in shaping the market for Product Marketing and Product Information Management – right in the centre of the global digital transformation. 

The inRiver Marketing Team.

We're investing and building a senior level marketing team to help fuel our massive expansion around the world.  A critical new role in a team of fast-moving, collaborative, creative, data-driven marketers looking to position our team for continued success. 

Nice to meet you.

As a person you are flexible and adaptive, used to a highly dynamic environment. You can work across functional areas and gain consensus from team members not within your direct reporting structure. And just like us, you are friendly person with a great sense of humor.

We would like you to:

Reporting to the Chief Marketing Officer, the Manager Demand Generation will be responsible for:  

  • Optimize our entire demand generation funnel to cost-efficiently drive pipeline.
  • Manage day-to-day digital marketing and online acquisition programs, including SEM, display advertising, retargeting, and content syndication
  • Manage day-to-day digital marketing and online acquisition programs, including SEM, display advertising, retargeting, and content syndication
  • Define and manage the largest budget in the company and prioritize program spend based on ROAS. 
  • Develop sophisticated email nurture flows to engage and qualify captured leads and convert to qualified leads (MQLs). 
  • Manage lead scoring program to prioritize leads
  • Work with product, content and customer marketing teams to develop materials relevant to lead qualification and nurturing. 
  • Develop marketing programs, including webinars, online demos, gated content, etc., to capture new leads. 
  • Partner with third parties to manage lead generation campaigns. 
  • Partner with our sales development representatives (SDR) team to prioritize, qualify and score leads, and support SDR nurture programs.
  • Lead, mentor and develop the demand generation team. Recruit and train new team members. 

You will thrive if you have:

  •  Excellent command of business English
  • Experience creating and running integrated marketing campaigns.
  •  Expertise in marketing automation and marketing operations 
  • Creative thinker who can develop new programs that drive new pipeline. 
  • Deep analytical mind who obsessively tracks and improves KPIs. 
  • Familiarity with account-based marketing tactics
  • Able to meet deadlines and work collaboratively in a fast-paced, loosely structured, highly dynamic environment with a distributed team 
  • Highly effective communicator with exceptional EQ who can work effectively both within the marketing team as well as sales, SDR, customer success and other teams.
  • Minimum 7 years experience in technology marketing.
  • Ecommerce technology industry experience a plus.
  • Bachelors degree and or similar education

Our core values mean everything to us.

  • We act responsibly
  • We have fun 
  • We take action
  • We simplify
  • We are trustworthy

- No one is as smart as all of us! 

If you like what you see – you might well be our next inRivierian

 We look forward to hearing from you!   


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Chicago, IL

125 South Wacker Drive
60606 Chicago, IL Directions +1 312 988 0904

Core Values & A High Five mentality

inRiver teams inspire and contributes to customer success all over the world. As a team, we work together to make an impact and help our customers thrive and grow their business – celebrating and sharing our wins. The inRiver values guide our every-day actions helping us make a difference. 

We act responsibly
We have fun
We take action
We simplify
We are trustworthy

No one is as smart as all of us!

Goal-oriented, hardworking, dedicated, and good fun.

Our global team of inRiverians is a dedicated team of professionals where each individual contributes to the strength of our company. We all work toward our common goal of bringing a truly extraordinary PIM solution to the market. Together, as a team, we are creating a first-rate software platform that is both agile and smart.

Want to join our fast-growing global high-five team?

Already working at inRiver?

Let’s recruit together and find your next colleague.


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