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Demand Generation Manager - EMEA

Combining the speed and agility of a startup with the prospects and need to scale of a large successful SaaS leader. Now is the time to join the original product experience management company.
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 Do you want to work with a market-leading solution, front-line technology and team-up with driven, dedicated and skilled people?  

inRiver is a highly ambitious, global company with 50% growth in the software industry. At inRiver, you are guided by our values and work in an entrepreneurial atmosphere. You team up with amazingly talented people where our strong High Five culture provides a collaborative platform supporting our globally growing organization.  

The role

We need a Demand Generation Manager to help us take our campaigns and digital marketing to the next level. This person will drive campaigns from concept to completion and ensure a strongly conceived and flawlessly executed pre/during/post campaign launch experience that drives lead generation, opportunity volume, and pipeline creation. The focus is on driving net new business for our sales team and includes tactics like ABM, webinars, email marketing, nurturing, SEM, paid social, content syndication, and more.

Create, oversee, execute, and optimize campaigns that drive leads and pipeline in each European country and region. .

Own paid media channels and be the expert in leveraging the right channel for the right audience and campaign message.

Lead efforts that include cross-functional stakeholders to tie together campaigns into complete initiatives and develop themes for webinars, content campaigns, and product launches that support our personas, verticals, and account targets. Monitor campaign performance, track against goals, and prepare and distribute campaign performance reports.

Coordinate with sales and SDR team before, during and after campaigns to ensure seamless followup and maximized pipeline creation.

Support the European events team in leveraging channels to promote participation and drive registration.

Conceptualize, build and optimize nurturing programs that tie into broader campaign themes to maximize conversion of existing marketing database to pipelin

Requirements:

  • At least 3+ years broad B2B marketing experience across the full demand generation spectrum including ABM, email marketing, SEM, SEO, paid social, content syndication, display advertising and direct mail.
  • B2B SaaS experience driving demand generation for a B2B sales team.
  • Proven track record of creating, managing, and executing top-performing campaigns
  • Advanced Salesforce and marketing automation user, ideally Pardot.
  • Experience using Google Analytics and other B2B tools/platforms
  • Experience creating and managing vertical-specific campaigns in Europe.
  • Outstanding verbal and written communication skills (English fluency required; multiple other languages a plus

You are:

You are our experienced European marketer, knowing how to explain how digital marketing is different in Germany, France, the UK and Nordic regions. You enjoy keeping current on trends in each country in Europe and know regulations that affect your work. 

ROI minded and internally driven to exceed goals - it’s a personal expectation.

You’re ready to apply finely-honed demand gen, campaign management, and digital marketing skills at a fast-growing, industry-leading company with a growth mentality.

You are organized with a high attention to detail. You have an eagle eye, and “minor” things like typos, grammar errors, alignment issues, and similar never slip by you. You are compelled to perfection in everything that is external-facing.

You understand how vitally important it is to tie together all pieces of a campaign before, during and after launch to give the campaign the best chance of great results.

You love the puzzle of figuring out how to market in each individual country to maximize results.

We’re looking for someone to live and embrace our core values; 

  • We act responsibly
  • We have fun while winning
  • We take action
  • We simplify
  • We are trustworthy

- No one is as smart as all of us! 

We look forward to hearing from you.

Apply here

Or, know someone who would be a perfect fit? Let them know!

Core Values & A High Five mentality

inRiver teams inspire and contributes to customer success all over the world. As a team, we work together to make an impact and help our customers thrive and grow their business – celebrating and sharing our wins. The inRiver values guide our every-day actions helping us make a difference. 

We act responsibly
We have fun
We take action
We simplify
We are trustworthy

No one is as smart as all of us!

Goal-oriented, hardworking, dedicated, and good fun.

Our global team of inRiverians is a dedicated team of professionals where each individual contributes to the strength of our company. We all work toward our common goal of bringing a truly extraordinary PIM solution to the market. Together, as a team, we are creating a first-rate software platform that is both agile and smart.
Want to join our fast-growing global high-five team? 

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