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Demand Generation Manager - North America

Combining the speed and agility of a startup with the prospects and need to scale of a large successful SaaS leader. Now is the time to join the original product experience management company.
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Do you want to work with a market-leading solution, front-line technology and team-up with driven, dedicated and skilled people?  

inRiver is a highly ambitious, global company with 50% growth in the software industry. At inRiver, you are guided by our values and work in an entrepreneurial atmosphere. You team up with amazingly talented people where our strong High Five culture provides a collaborative platform supporting our globally growing organization.  

The role

We need a Demand Generation Manager to help us take our campaigns and digital marketing to the next level.

Note:  This role requires writing on a daily basis.  Copywriting for email, web pages, advertisements and newsletters will be an ongoing function of this demand gen manager. 

The focus is on driving net new business for our sales team and includes tactics like ABM, webinars, email marketing, nurturing, SEM, paid social, content syndication, and more.

Create, oversee, execute, and optimize campaigns that drive leads and pipeline in North America

Own paid media channels and be the expert in leveraging the right channel for the right audience and campaign message.

Lead efforts that include cross-functional stakeholders to tie together campaigns into complete initiatives and develop themes for webinars, content campaigns, and product launches that support our personas, verticals, and account targets. Monitor campaign performance, track against goals, and prepare and distribute campaign performance reports.

Coordinate with sales and SDR team before, during and after campaigns to ensure seamless follow-up and maximized pipeline creation.

Conceptualize, build and optimize nurturing programs that tie into broader campaign themes to maximize conversion of existing marketing database to pipeline

Requirements:

  • At least 3+ years broad B2B marketing experience across the full demand generation spectrum including ABM, email marketing, SEM, SEO, paid social, content syndication, display advertising and direct mail.
  • B2B SaaS experience driving demand generation for a B2B sales team.
  • Proven track record of creating, managing, and executing top-performing campaigns
  • Advanced Salesforce and marketing automation user, ideally Pardot.
  • Experience using Google Analytics and other B2B tools/platforms
  • Experience creating and managing vertical-specific campaigns in North America.
  • Outstanding verbal and written communication skills (English fluency required; multiple other languages a plus

You are:

You are an excellent writer, able to work on deadlines to deliver compelling copy for demand gen programs.

You are ROI minded and internally driven to exceed goals - it’s a personal expectation.

You are organized with a high attention to detail. You have an eagle eye, and “minor” things like typos, grammar errors, alignment issues, and similar never slip by you. You are compelled to perfection in everything that is external-facing.

You understand how vitally important it is to tie together all pieces of a campaign before, during and after launch to give the campaign the best chance of great results.

You enjoy a well-tuned headline, a tested offer and are constantly looking to measure and optimize your performance.

We’re looking for someone to live and embrace our core values; 

  • We act responsibly
  • We have fun while winning
  • We take action
  • We simplify
  • We are trustworthy

- No one is as smart as all of us! 

We look forward to hearing from you.



inRiver is not accepting unsolicited assistance from search firms for any employment opportunity. All resumes submitted by search firms to any employee at inRiver via-email, the Web or in any form and/or method without a valid written search agreement in place for any position, will be deemed the sole property of inRiver. No fee will be paid in the event the candidate is hired by inRiver as a result of the referral or through other means.

Or, know someone who would be a perfect fit? Let them know!

Some of your colleagues

Chicago, IL

125 South Wacker Drive
60606 Chicago, IL Directions +1 312 988 0904

Core Values & A High Five mentality

inRiver teams inspire and contributes to customer success all over the world. As a team, we work together to make an impact and help our customers thrive and grow their business – celebrating and sharing our wins. The inRiver values guide our every-day actions helping us make a difference. 

We act responsibly
We have fun
We take action
We simplify
We are trustworthy

No one is as smart as all of us!

Goal-oriented, hardworking, dedicated, and good fun.

Our global team of inRiverians is a dedicated team of professionals where each individual contributes to the strength of our company. We all work toward our common goal of bringing a truly extraordinary PIM solution to the market. Together, as a team, we are creating a first-rate software platform that is both agile and smart.
Want to join our fast-growing global high-five team? 

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