inriver’s story begins at and lives in the heart of digital commerce, and is grounded in its reputation as the leading Product Information Management (PIM) system support customers globally. Our SaaS-native PIM is a composable, multi-tenant solution that transforms our customers product information into a strategic asset.

What we are looking for:
We're looking for a growth obsessed Director Digital Marketing, responsible for leading and driving the overall digital marketing strategy to enhance our online presence, customer engagement and revenue growth.

The successful candidate will lead a team of internal resources and agency partners in the planning, execution and optimisation of digital marketing campaigns across various channels, including social media, SEO, email, content and paid media. In addition, this role is responsible for website strategy, execution and CRO efforts.

This role is vital for steering the Company’s digital efforts, brand recognition and growth through effective digital strategies. We want this role to join our team in Malmo, Stockholm, Amsterdam or in the UK.

The Role

• You will own the website strategy to drive growth, aligning on business priorities and ensuring ongoing optimisation that results in traffic, engagement and revenue growth, working closely with our Demand Generation, Product Marketing, Customer and Content marketing teams.

• Analyse and report on digital marketing performance, providing insights and proactive recommendations to drive continuous improvement; including, but not limited to, domain authority, compliance, UX and user interaction insights, content, engagement and experience optimisation and accessibility.

• You will be the go to person responsible for the website tech stack, working in partnership with Marketing Operations. Identifying issues with the team and taking action to resolve them, ensuring website health and performance.

• Own the performance of all digital channels (SEO, PPC, social media, email marketing, and content marketing) to achieve KPIs and business goals.

• You will lead and develop the digital team and direct agency partners. Providing direction and coaching as well as alignment around structured goals (OKRs).

• In collaboration with the content team, share the responsibility of delivering structure and content for SEO-led and customer journey content.

• Report on relevant customer journeys through the website. Analysing this reporting and highlighting opportunities for improvement.

• Review and benchmark our competitor's search engine ranking performance to ensure we keep pace and stay ahead.

• Work closely with our Brand & Content teams to ensure the content on the website is aligned to our keywords, with the right messaging, tone of voice and provides a consistent read and feel.

• Work with the security team to ensure all regulatory (GDPR) obligations and standards are met and maintained.
  

You’re probably a match if you have:

• 8+ years’ experience in digital marketing, with demonstrable experience of leading and growing teams

• Experience in delivering best-in-class web experiences to reduce buyer friction and improve conversion.

• Ability to identify and develop a plan to ensure we have the right traffic visiting our site. Ability to communicate plans and ideas to the wider team to enable holistic improvements and changes, supported by reporting and data led analysis and insights.

• Excellent knowledge of Google Analytics, SEMrush etc. and marketing KPIs and growth levers with proven experience of improving rankings and increase organic traffic.

• Experience managing website teams to deliver projects that require cross team collaboration and regular communication of both plans and key deliverables. Informing the wider business, and bringing others on the journey.

• Commercially astute and business-minded, having the company's ROI as the key driver of success.

• Excellent communication skills and an ability to collaborate with internal stakeholders at all levels, including the exec team.
  
  
  Why Join Us:
  At inriver, you'll be part of a dynamic team driving innovation in the SaaS industry. We offer competitive compensation, remote work flexibility, and opportunities for professional growth in a collaborative environment.
  
  We look forward to hearing from you!